“We really do yearn to, if nothing else, be able to visit that past.” “Life as we knew it a month ago might never return in the same form,” she says. Major life changes, even positive ones - career switch-ups, marriage, moving - always coincide with feelings of wistfulness, a return to a time when things felt simpler and less scary. Now, when a pandemic orders us to stand still at the exact same time, the only way through is back.įor Krystine Batcho, a professor of psychology who studies nostalgia at Le Moyne College, none of this is a surprise. In 2018, teens made memes about being nostalgic for 2015, in part because anything before President Trump felt like some long-forgotten past. In 2017, millennials flocked to emo-themed concerts to relive the melancholy soundtracks of their youth. Like junk food, video games, and at-home hair dye, nostalgia is a popular pastime even in normal circumstances, but particularly so in an era where the present feels inescapable. “There was no news about it, no piece of art that was going viral.” When Kerans took a deep dive into what else was trending, she noticed a pattern: Everyone who remembers the internet in the early 2010s was rediscovering their fantasy favorites, like Twilight and Divergent. She noticed something strange was going on when Megamind, an animated movie from 2010, was the most popular film on the platform the week of March 16. “We’re seeing posts literally float to the surface from 10 years ago,” says Cortney Kerans, the head of communications at Tumblr. “If you were on Tumblr in 2013-2014 you should qualify for a senior discount,” reads one self-deprecating video from the genre, as though the era were several generations ago and not less than a decade. Others are digging back into their angst-ridden social media posts from their adolescent and teen years. Girls are recreating outfits inspired by hyper-stylized image macros of flower crowns and band T-shirts they loved in middle school. “Bop or flop?” posits a TikTok trend asking users to rate “coming-of-age indie pop bangers” from those years. Reliving a very specific subculture from the period that roughly spans from 2009 to 2014 - the era of indie pop, ironically oversize eyeglasses, and late-wave finger mustaches - is what countless millennials and Gen Z kids are doing right now, online and in their bedrooms. But wouldn’t it be fun to pretend it was? This is, statistically, probably not what you were doing in 2013. Bing! Your friend just texted you a hilarious Harlem Shake Vine. You’re listening to a Purity Ring song on your iPhone 4S, wearing an American Apparel tennis skirt while reblogging a Tumblr post shipping Santana and Brittany from Glee. Below, I've rounded up eight trends that dominated during the 2014 Tumblr era, and what I think are their 2022 updates.POV: It’s 2013. That being said, the angsty teenage girl will forever live within me. I'm not convinced that the exact 2014 Tumblr-girl aesthetic will fully make a return (The time did come with a few large cons, like promoting unhealthy body image), but I think parts of the era have carried over into modern times with slight tweaks. I don't think I ever stopped listening to my 2014 playlist, and I still hop on Tumblr every now and then when I need an aesthetic refresh. My goal in life was to be as cool as Alexa Chung, I wore my leather jacket and combat boots religiously, and thick winged eyeliner was my best friend. I was in high school at the time and the top majority of my fashion taste, music picks, and go-to pop-culture references were curated by whatever I reblogged on my Tumblr page. However, mentions of the '2010s have also been slowly trickling onto the scene, starting with the social media site that reigned the time period-Tumblr. Nostalgia continues to take a lead in the sartorial world, made evident by the '90s and '2000s revival that rose to popular heights in the past few years. It may be 2022, but upon hearing all that, it may as well be 2014. Sweater Weather by The Neighbourhood is on Spotify's Top 50, Marina Diamandis is on tour, and Arctic Monkeys announced that they're going to be coming out with new music this year.
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